Innovate UK is the UK's innovation agency – driving the science and technology innovations that will grow the UK economy. Just Design was engaged to develop a brand for ‘infocus’; a new initiative to encourage diversity in innovation. Alongside this we developed a campaign for the 'Women in innovation awards’ which offered support to businesswomen with the potential to be successful entrepreneurs and leaders. We delighted to say that this was (apparently) Innovate UK's most successful competition ever; an unexpectedly high number of expressions of interest. The scope of this ‘quick turnaround’ project ranged from naming to brochures and animated web banners (watch it here) and it was great to have the opportunity to employ the copyrighting expertise of Sharon Tanton from Valuable Content!